Al Hoceima is a coastal city in northern Morocco’s Rif Mountains region, featuring Mediterranean beaches and Spanish colonial architecture. The cruise port provides access to the National Park, Quemado Beach, and the historic old medina. Visitors can explore local markets, enjoy fresh seafood, and experience Berber culture in this relatively undiscovered destination with stunning mountain and sea views.

Quick Port Facts

DetailInformation
Port NamePort d’Al Hoceima
Distance to City Centre1.5 km (15-20 minute walk)
Walking DifficultyEasy to moderate (mostly flat, some incline)
CurrencyMoroccan Dirham (MAD)
LanguagesArabic, Berber, French, some Spanish
Annual PassengersApproximately 46,000 (mostly Marhaba ferries)

Where is The Port Located?

Cruise ships dock at Port d’Al Hoceima, a compact Mediterranean harbour on Morocco’s northern coast. The port sits roughly 1.5 kilometres from the city centre – that’s about a 15 to 20-minute walk along the coastal road, mostly flat with a gentle incline as you approach town. Don’t expect massive cruise terminals here; this is primarily a working port that handles diaspora ferries during the Marhaba operation (the summer season when Moroccans living abroad return home) alongside the occasional cruise call. Facilities are functional rather than fancy – you’ll find basic passenger reception areas with improved accessibility and shaded waiting zones, plus coordinated customs and immigration services that work efficiently during peak crossing times.

The port handles significantly fewer cruise passengers than Morocco’s busier terminals like Tangier or Casablanca, which means less infrastructure but also fewer crowds and a more authentic arrival experience. The taxi rank sits right outside the terminal gate, and you’ll spot the seafront promenade stretching toward town as soon as you exit.

Want to know more about other cruise ports in Morocco? Check out our comprehensive guide covering all the options along both Atlantic and Mediterranean coasts.

Getting Around From The Port

Al Hoceima isn’t set up with the shuttle buses and tourist infrastructure you’ll find at major Mediterranean cruise ports, but getting around is straightforward once you know the options. Here’s what actually works.

Port Shuttle

There isn’t a dedicated cruise port shuttle service operating at Al Hoceima. Some cruise lines arrange their own coaches for shore excursions, but you won’t find hop-on-hop-off buses or regular shuttle loops like you would in larger ports. If your ship offers organised tours, the pick-up point will be right at the terminal – confirm details with your shore excursion desk before disembarking.

Taxis

Your most practical option, and they’re waiting right outside the port gate. Here’s what to look for and expect:

What they look like: Al Hoceima taxis are typically small cars (often Fiat or Dacia models) in various colours – there isn’t a standardised paint scheme like some Moroccan cities have. Look for the taxi sign on the roof and a licence plate starting with the regional code. Petit taxis (regular city taxis) handle short trips around town, while grand taxis (larger shared vehicles, often old Mercedes sedans) can take you further afield.

Fares and how they work: Most drivers quote flat rates for port pickups rather than using metres, even though metres are technically required. This is standard practice at Moroccan ports, not necessarily a scam – it just means you need to negotiate upfront.

  • Port to city centre: MAD 100-150 (€9-14 / $10-16) during the day, up to MAD 200 (€18 / $21) at night
  • Port to Plage Quemado (main beach): MAD 50-80 (€4.50-7.50 / $5-9)
  • Port to Al Hoceima National Park entrance: MAD 150-200 (€14-18 / $16-22)
  • Half-day taxi hire (4 hours with waiting): MAD 400-600 (€37-55 / $43-65)

Critical advice: Agree the fare before you get in and confirm whether it’s per person or per car. If a driver quotes something wildly higher than these ranges, just walk to the next taxi – there are usually several waiting. Having small denomination dirhams helps avoid the classic “no change” problem. If you want to insist on the metre for a trip around town, say “Compteur, s’il vous plaît” (French) but be prepared for pushback at port pickups where flat rates are the norm.

What to do if things go wrong: If a driver refuses to negotiate reasonably or becomes aggressive, walk away and find another taxi. Don’t get in the car if you haven’t agreed on a price. For serious problems, port security can intervene – they’re stationed at the terminal exit.

Walking

Walking from the port to the city centre is perfectly doable for most people, and it’s free. The route follows the coastal road (Avenue Mohammed V) east into town. You’ll pass the fishing harbour and gradually climb a gentle slope as you approach the main part of Al Hoceima. The pavement is decent most of the way, though watch for occasional cracks and uneven sections. Having comfortable walking shoes makes this journey much more pleasant – proper women’s walking shoes or men’s walking shoes will save your feet from the uneven pavement and that gentle incline.

Time estimate: 15-20 minutes at a comfortable pace, 25 minutes if you’re stopping for photos or moving slowly.

Difficulty: Easy to moderate. The incline isn’t steep, but it’s enough that you’ll notice it in hot weather or if you have mobility issues. There are no significant stairs or obstacles, and the route feels safe during daylight hours with steady foot traffic.

Weather considerations: Summer temperatures can hit 30°C (86°F) or higher, and there’s limited shade along the coastal road. Bring water, wear sun protection, and consider a taxi if you’re visiting during peak heat hours (11am-3pm). Spring and autumn are much more pleasant for walking.

Safety: The walk is generally safe during the day. It’s a main road with local people going about their business, and you’ll likely see other cruise passengers making the same journey. Evening walks back to the ship are fine if your departure is after dark, but stick to well-lit areas and walk in pairs or groups if possible.

Tours and Private Transfers

Pre-booking a private transfer or joining an organised tour can save time and negotiation hassle, especially if you’re planning to visit sites outside town. Local operators and tour companies set up at the port entrance during cruise calls, but quality and pricing vary wildly – booking through your ship or a reputable online platform gives you more protection.

Typical costs: Private transfers to the city or your chosen destination run MAD 150-250 (€14-23 / $16-27) depending on vehicle type and distance. Half-day or full-day private tours with a driver-guide cost MAD 600-1,000 (€55-92 / $65-108), sometimes more for air-conditioned vehicles and English-speaking guides.

Where they pick up: Tour operators and private drivers meet passengers at the terminal exit. If you’ve pre-booked, your driver should have a sign with your name or ship name. Confirm vehicle details and driver credentials before getting in.

What to See and Do

Al Hoceima punches above its weight for a smaller Western Mediterranean port. You won’t find grand palaces or UNESCO sites, but you will find striking natural beauty and an authentic slice of Moroccan life without the tourist circus.

Plage Quemado (Quemado Beach)

The star attraction and the closest proper beach to the port. Crystal-clear turquoise water, golden sand, and the dramatic cliffs of Al Hoceima National Park as a backdrop. It’s a 10-minute taxi ride or a 25-minute walk from the port. The beach has cafes and sun lounger rentals (MAD 50-80 for the day), and the swimming is genuinely lovely if the weather cooperates. Go early if you’re visiting during peak summer – it gets busy with local families by late morning.

Al Hoceima National Park

Morocco’s only entirely maritime national park, stretching along the coast with spectacular clifftop views. The park entrance is about 20 minutes by taxi from town (negotiate MAD 150-200 for a return trip with waiting time). Bring sturdy shoes for walking the coastal trails, and don’t miss the viewpoints overlooking the Mediterranean – on clear days, you can see for miles. Entry costs around MAD 20-30 per person. If you’re into birdwatching, this is one of the few places in Morocco where you might spot ospreys and other seabirds.

Cala Bonita

A small, sheltered cove about 15 kilometres from Al Hoceima, perfect if you want somewhere quieter than Quemado. The drive takes you through pine forests and offers glimpses of traditional Berber villages. Arrange a taxi for the round trip (MAD 300-400 with waiting time, split between passengers) or join a half-day tour. Bring your own food and water as facilities are minimal.

The Old Medina and Town Centre

Al Hoceima’s medina is small and manageable compared to the labyrinthine souks of larger Moroccan cities. Wander the narrow streets, browse local handicrafts (pottery, woven goods, leather), and soak up the atmosphere. The seafront promenade (Boulevard Mohammed V) is pleasant for a stroll, lined with palm trees and cafes where locals gather for mint tea and people-watching. Don’t expect major historical monuments – the Spanish colonial architecture is understated but adds character to the town centre.

Torres de Alcala

If you’ve got time and transport sorted, this ruined Spanish fortress about 45 minutes south of Al Hoceima is worth the trip. Perched on a rocky outcrop overlooking the sea, it’s atmospheric and rarely crowded. The road hugs the coast with stunning views all the way. Budget MAD 500-700 for a return taxi journey with an hour’s waiting time at the fortress.

Local Markets

The main market near the town centre operates most days but is liveliest in the mornings. You’ll find fresh produce, spices, fish straight off the boats, and household goods. It’s geared toward locals rather than tourists, which means realistic prices and genuine atmosphere. Photography can be sensitive in markets – always ask before snapping photos of vendors or shoppers.

Where to Eat and Drink

Seafood is the obvious choice, and it’s excellent. Restaurants along the waterfront serve grilled sardines, calamari, prawns, and whatever else came in that morning. Expect to pay MAD 80-150 (€7-14 / $9-16) for a generous fish plate with salad and bread. Restaurant Al Khouzama and Café Restaurant Panoramique both get good marks from locals and visitors alike.

For something more casual, grab a sandwich or tagine from one of the small cafes near the market – MAD 30-50 (€3-5) gets you a filling meal. Mint tea is everywhere and usually costs MAD 5-10. Many smaller establishments are cash-only, so keep dirhams handy.

Safety Tips and Avoiding Scams

Al Hoceima is relatively relaxed compared to Morocco’s tourist-heavy cities, but you still need your wits about you. Here’s what to watch for so you can enjoy your day safely.

Fake Guides (Faux Guides)

Less common here than in Agadir or Marrakech, but you might encounter someone at the port or medina entrance offering to “help” or “show you the best places.” What happens next: they walk you to shops that pay them commission, then demand an inflated guide fee (often MAD 200-500) for services you didn’t request. Official guides carry government-issued photo ID badges and work through licensed agencies. If someone approaches you unsolicited, a firm “La, shukran” (No, thank you) usually does the trick. Book any guide through your ship or a reputable tour company, never with someone who approaches you on the street.

Taxi Scams

The classic scenarios: the metre is “broken,” the driver refuses to use it and quotes an absurd fare, or you’re told a short trip costs several hundred dirhams because “tourists always pay more.” Some drivers also work with shop owners, taking you to specific stores for kickbacks. The solution is knowing approximate fares (see transport section above) and negotiating before you get in. If a driver won’t negotiate reasonably, find another taxi – there are always more waiting. Unmarked vehicles or drivers who seem dodgy should be avoided entirely; stick to taxis with roof signs and proper plates.

“Helpful Stranger” Scam

Someone offers unsolicited help with directions, carrying your bag, or finding a taxi, then demands payment afterward – sometimes as much as MAD 200-300 for two minutes of “assistance.” This is less aggressive in Al Hoceima than in bigger cities, but it happens. The fix: politely decline help you didn’t ask for. Use your phone’s maps app for directions, and carry your own bags. If someone insists on helping despite your refusal, don’t feel obligated to pay.

Vendor Pressure and Overpricing

Market and souk vendors size up tourists and adjust opening prices accordingly – sometimes inflating them ten or twenty times the real value. A scarf that locals buy for MAD 50 might be offered to you for MAD 500. Haggling is expected and part of the culture, but start at about one-third to one-quarter of the first price and work from there. Walking away often triggers a sudden price drop. If you’re buying anything significant (pottery, carpets, leather goods), shop around and compare prices at multiple stalls. Don’t be pressured into buying just because someone spent time showing you their products.

Pickpocketing

Crowded spaces are where you’re vulnerable: the medina, market areas, and busy cafes. Phones, cameras, and wallets in back pockets or open bags are easy targets. Prevention is simple: use a cross-body bag with a zip, keep your phone and wallet in front pockets, and don’t flash expensive gear or large wads of cash. An anti-theft crossbody bag with hidden compartments and slash-proof straps is worth having for markets and crowded medina areas. Be particularly alert when navigating narrow medina alleyways where it’s easy for someone to bump into you “accidentally.” Al Hoceima has less street crime than Morocco’s major cities, but opportunistic theft happens anywhere tourists gather.

Currency Exchange Scams

Street money changers or vendors offering “best rates” are a trap. You’ll get counterfeit notes, short-changed amounts, or unclear fees that eat up any rate advantage. Use official banks or legitimate exchange offices (look for government seals and proper signage). ATMs attached to banks are your safest bet – just cover your PIN and count cash away from the machine. Avoid exchanging money at small shops or with individuals, no matter how friendly they seem.

Restaurant Bill Padding

Some restaurants near tourist areas add “extras” to your bill that you didn’t order – bread, olives, or service charges that weren’t mentioned upfront. Check the menu prices before ordering, confirm what’s included, and review your bill carefully before paying. If something looks wrong, question it politely but firmly. Paying by card can sometimes trigger unexpected “service fees,” so ask about this before handing over your card.

General Safety Advice

Al Hoceima feels safe during the day, and violent crime against tourists is rare. That said, common sense applies: don’t walk alone in isolated areas after dark, avoid displaying valuables, and trust your instincts if a situation feels off. Women travelling alone may receive unwanted attention or comments – ignore it, keep moving, and seek out busier areas or shops if someone becomes persistent. Dress modestly (covering shoulders and knees) to blend in and reduce hassle.

Emergency Contacts

  • Police: 19
  • Ambulance (SAMU): 15
  • Fire Brigade: 15
  • Gendarmerie Royale (rural police): 177
  • Port Security: Ask at the port terminal or contact your ship’s shore excursion desk
  • Hospital Mohammed V (Al Hoceima): +212 539 98 28 27

Save your cruise ship’s emergency contact number and all-aboard time in your phone before going ashore. If you’re in trouble, head for a busy area, a police officer, or back to the port – ship security can help coordinate with local authorities if needed.

Money Matters

The local currency is the Moroccan Dirham (MAD), and getting your hands on it before you arrive can be tricky. You typically can’t buy dirhams outside Morocco – banks in the UK, Europe, or North America don’t stock them. Plan to withdraw cash from an ATM once you’re ashore or exchange at an official bureau de change.

Where to get cash: ATMs attached to major banks (Attijariwafa Bank, BMCE, Banque Populaire) are reliable and found in the town centre. Avoid standalone cash machines in shops or random locations. Exchange offices near the port and in town will swap euros, dollars, or pounds for dirhams – check the posted rates and confirm any fees before handing over your money. The exchange rate at official offices is regulated, so you won’t see huge variations between legitimate places.

Card acceptance: Don’t rely on cards. Larger restaurants and hotels may take Visa or Mastercard, but most cafes, market stalls, taxis, and small shops are cash-only. Even places that claim to accept cards sometimes have “broken” machines or prefer cash to avoid fees. Carry enough dirhams for the day, and keep small notes (20s, 50s, 100s) for haggling and small purchases – getting change for a 200 note can be a drama at a market stall. Keep your cash secure in an RFID-blocking wallet to protect against both electronic skimming and physical theft.

Notify your bank: Tell your bank you’ll be using your card in Morocco before you leave. Unannounced foreign transactions often trigger fraud blocks, leaving you cashless at the ATM.

Haggling strategy: Having smaller denomination notes makes bargaining easier and avoids the “I don’t have change” excuse that vendors use to round prices in their favour. If you’re shopping in the market or medina, break larger notes at a cafe or restaurant before hitting the stalls.

Practical Tips for Your Visit

  • Language: Arabic and Berber are most common; many people speak French, and you’ll find some Spanish speakers due to historical ties. English is hit-and-miss – more common with younger people and in tourist-facing businesses. Download a translation app or learn a few basic phrases: “Shukran” (thank you), “Bsahha” (cheers/enjoy), “Shhal?” (how much?).
  • Dress code: Morocco is relatively conservative. Covering shoulders and knees is respectful and reduces unwanted attention, especially for women. Men can wear shorts but longer styles are better. Beachwear is fine at the beach, but cover up when you’re in town or the market. A lightweight travel scarf is perfect for women visiting the medina – it provides easy shoulder coverage and shows cultural respect.
  • Timing: Most shops and some restaurants close for a few hours in the afternoon (roughly 1pm-4pm), especially on Fridays. Plan your souk shopping and lunch accordingly. Markets are busiest in the morning – go early for the best selection and atmosphere.
  • Photography: Always ask before photographing people, especially women and market vendors. Some will say yes, others will want a tip, and some will refuse outright. Military or police installations are off-limits for photos.
  • Water: Stick to bottled water. Tap water isn’t safe for tourists, and even locals often prefer bottled. A large bottle costs MAD 5-10 at shops. A collapsible water bottle is handy for refilling throughout the day without taking up much space.
  • All-aboard time: Build in extra time to get back to the ship. Taxis can take longer to find during afternoon prayer times or if traffic is busy. Aim to be back at the port at least 30-45 minutes before all-aboard, especially if you’ve been to a beach or attraction outside town.
  • Mobile data: Your UK or European roaming may or may not work well in Morocco, depending on your provider. Download offline maps (Google Maps or Maps.me) before you leave the ship. Port and cafe Wi-Fi is patchy at best.

Bonus Tips

  • The fish market near the port is a photographer’s dream if you’re there early morning – just ask permission first.
  • If you’re buying spices or tea, the market stalls have better prices and quality than the tourist-facing shops near the medina entrance.
  • Mint tea etiquette: it’s offered as a gesture of hospitality, but in shops it often means the vendor expects you to buy something. Politely decline if you’re just browsing.
  • The Spanish colonial architecture is most visible along Boulevard Mohammed V and around Place du Rif – worth a quick wander if you appreciate that style.
  • Local buses exist but are confusing for short-term visitors. Stick to taxis unless you’re feeling adventurous and have plenty of time.
  • If you’re interested in Berber culture, ask around town for any upcoming cultural events or performances – sometimes there are small exhibitions or music events that aren’t advertised to tourists.
  • Sunscreen and hats are essential, especially in summer. The sun reflects off the sea and pavement, and you’ll burn faster than you think.
  • Carry a small amount of toilet paper or tissues – public facilities in the market or medina might not be well-stocked.
  • For a proper Moroccan coffee (not mint tea), ask for “café noir” or “qahwa kahla” – strong, small, and usually served with sugar on the side.

Comparing Al Hoceima to Other Moroccan Ports

If you’re doing a Morocco-focused cruise, Al Hoceima offers a different vibe from the bigger ports. Tangier is chaotic and historically rich but overwhelming if you’re not prepared for the hustle. Casablanca leans modern and cosmopolitan but lacks the natural beauty. Agadir has resort-style beaches but feels more generic. Al Hoceima sits somewhere in between – authentic local life, stunning coastal scenery, and far fewer tourists. It’s less polished but more genuine, and that’s exactly its appeal. Neighbouring Nador to the east shares a similar feel but with even fewer cruise calls.

For something completely different on the Atlantic coast, Safi, Dakhla, and Laayoune see even fewer ships and offer more adventurous, off-the-beaten-path experiences. Al Hoceima strikes a nice balance if you want a bit of Moroccan culture, beach time, and natural beauty without the intensity of the major ports.

Planning Your Day: Sample Itineraries

Beach and Relaxation (half-day): Walk or taxi to Plage Quemado (20 minutes), swim and sunbathe (2-3 hours), lunch at a beachfront cafe (1 hour), stroll back through town and pick up a few souvenirs at the market (1 hour). Back to ship by early afternoon.

Coastal Scenery and Nature (full day): Pre-book or negotiate a taxi for a half-day hire (4-5 hours). Drive to Al Hoceima National Park for clifftop walks and views (1.5 hours), continue to Cala Bonita for a swim and picnic (2 hours), return via Torres de Alcala if time permits (1 hour stop). Lunch at a local spot en route or pack your own. Return to port by late afternoon.

Cultural and Town Exploration (half-day): Walk from port to town centre (20 minutes), explore the old medina and market (1.5 hours), stop for mint tea and people-watching at a cafe on Boulevard Mohammed V (30 minutes), walk the seafront promenade (30 minutes), grab lunch at a local restaurant (1 hour), taxi back to port (10 minutes).

DIY Beach Hopping (full day): Hire a taxi for the day (negotiate MAD 500-700), visit Plage Quemado first (1 hour), drive to Cala Bonita (1.5 hours including travel), then to another smaller beach like Plage Sfiha or Plage Tala Youssef (flexible timing). Pack lunch or stop at a roadside cafe. This works best if you’ve got a group to split costs and a driver who knows the area.

Common Questions and FAQ

Is Al Hoceima safe for cruise passengers?

Yes, Al Hoceima is generally safe and feels less intense than Morocco’s major tourist cities. Violent crime against tourists is rare. The main risks are petty theft (pickpocketing in crowded areas) and taxi or vendor scams, which are easily managed with the precautions outlined in this guide. The port area and main tourist zones are well-policed, and locals are accustomed to visitors during the Marhaba ferry season. That said, use common sense: don’t flash valuables, avoid isolated areas after dark, and be aware of your surroundings. Women may receive unwanted comments or attention, especially if travelling alone – dressing modestly and staying in busier areas helps. Overall, most cruise passengers find Al Hoceima welcoming and hassle-free compared to busier Moroccan ports.

How far is the port from the city centre?

The port sits about 1.5 kilometres from Al Hoceima’s city centre – a 15 to 20-minute walk along the coastal road, mostly flat with a gentle uphill section as you approach town. It’s an easy walk for most people, though in summer heat (often 30°C+) or for those with mobility issues, a taxi is more comfortable and only costs MAD 50-100 (€5-9 / $5-11). The route is straightforward: exit the port, turn left onto the main coastal road, and follow it into town.

How much are taxis from the port?

Taxis from the port to the city centre typically cost MAD 100-150 (€9-14 / $10-16) during the day, up to MAD 200 (€18 / $21) at night. To Plage Quemado beach, expect MAD 50-80 (€5-7 / $5-9). For longer trips like Al Hoceima National Park or Cala Bonita, fares range from MAD 150-400 depending on distance and waiting time. Half-day taxi hire (4 hours) runs MAD 400-600 (€37-55 / $43-65). Always agree on the fare before getting in – metres are rarely used for port pickups, and flat-rate negotiation is standard practice. Carry small-denomination dirhams to avoid “no change” hassles.

Can I walk to the beach or town from the port?

Yes, you can walk to the town centre in 15-20 minutes – it’s a pleasant coastal stroll on mostly flat pavement with a gentle incline. Plage Quemado, the main beach, is further (about 25-30 minutes on foot from the port) and involves a bit more climbing as you pass through town. The walk is safe during daylight and scenic, though summer heat can make it uncomfortable. Many passengers walk into town for a look around, then grab a taxi to the beach or back to the ship. If you have mobility issues or limited time, taxis are cheap enough that walking isn’t essential.

Do I need a tour or can I explore independently?

Al Hoceima is very manageable on your own. The town is compact, English isn’t widely spoken but you’ll get by with gestures and a translation app, and taxis are plentiful for reaching beaches or nearby sites. If you want to visit the National Park, Cala Bonita, or Torres de Alcala, hiring a taxi for a half-day is straightforward and cheaper than a formal tour. That said, a guided tour makes sense if you prefer everything organised in advance, want historical or cultural context, or are visiting during the busy Marhaba season when taxis might be harder to find. For a simple beach day or medina wander, there’s no need for a tour – just go and explore.

What scams should I watch out for?

The most common issues are taxi drivers quoting inflated fares (negotiate upfront, know typical prices), vendors overpricing goods in the market (haggle and start at about one-third of the opening price), and “helpful strangers” offering unsolicited assistance then demanding payment (politely decline). Fake guides are less of a problem here than in bigger Moroccan cities, but still avoid anyone approaching you at the port or medina entrance offering to “show you around.” Pickpocketing can happen in crowded medina or market areas – keep valuables secure in a zipped bag or front pocket. Use official ATMs attached to banks, avoid street money changers, and check restaurant bills for unexpected extras. See the detailed Safety section above for more specifics and how to protect yourself.

What’s the best thing to do if I only have a few hours?

Head straight to Plage Quemado for a swim and lunch. It’s the closest proper beach, the water is beautiful, and there are cafes right on the sand for fresh seafood. You can taxi there in 10 minutes, spend two hours swimming and eating, then taxi back to the ship with time to spare. If beaches aren’t your thing, walk into town, explore the medina and market, grab a mint tea at a cafe on Boulevard Mohammed V, and soak up the local atmosphere. It’s a relaxed, low-key port – you don’t need a packed itinerary to enjoy it.

Is Al Hoceima worth visiting compared to other Moroccan ports?

If you want authentic Morocco without the tourist crowds and aggressive vendors, absolutely. Al Hoceima doesn’t have grand historical sites or massive souks, but it offers stunning coastal scenery, excellent beaches, and a genuinely local feel. It’s perfect for passengers who’ve already done the major Moroccan ports and want something different, or for those who prefer natural beauty and relaxation over cultural sightseeing. If you’re only doing one Moroccan port and want the full medina/souks/history experience, Tangier or Casablanca might suit better. But for a laid-back beach day or scenic coastal drive, Al Hoceima is hard to beat.

Do I need to book excursions in advance?

Not really. The port is small, taxis are plentiful, and attractions are accessible without pre-booking. If you want a private driver or guided tour, you can often arrange it on the spot at the port – just negotiate clearly and confirm the itinerary and price upfront. That said, if you’re visiting during peak Marhaba season (June-August), taxis can be busier, so pre-booking through your ship or online might give you peace of mind. For a simple beach or town visit, turn up and figure it out on the day – it’s part of the adventure.

What should I wear?

Morocco is relatively conservative. Cover shoulders and knees when you’re in town or the market – light trousers or a knee-length skirt, and a t-shirt or blouse that covers your shoulders. Beachwear is fine at the beach, but throw a cover-up on when you’re walking through town or eating at a cafe. Men can wear shorts but longer styles are more respectful. Comfortable walking shoes are essential – sandals are fine for the beach or promenade, but you’ll want something sturdier if you’re exploring the medina or walking on trails. Bring a hat and sunscreen; the sun is strong, especially in summer.

Can I use euros or dollars?

Some tourist-oriented restaurants, hotels, or shops may accept euros or dollars, but you’ll get a lousy exchange rate and they’ll probably round in their favour. Taxis, market stalls, cafes, and most local businesses only take Moroccan dirhams. Get cash from an ATM when you arrive or exchange currency at an official bureau – don’t rely on spending foreign currency directly.

What if I want to visit other ports in Morocco on the same cruise?

Many Mediterranean itineraries hit several Moroccan ports. If you’re also calling at Tangier, Casablanca, or Agadir, plan your must-dos so you’re not repeating experiences. Save the big souks and historical medinas for Tangier, the beaches for Al Hoceima or Agadir, and the Hassan II Mosque for Casablanca. That way each port offers something distinct. Check out our complete guide to Morocco’s cruise ports for more planning ideas.

Is the port crowded?

Not usually. Al Hoceima handles far fewer cruise calls than major Mediterranean hubs, and even during Marhaba season (when diaspora ferries are frequent), the port rarely feels chaotic. You might see other cruise passengers, but you won’t be fighting through crowds like in Barcelona or Civitavecchia. If anything, the lack of cruise infrastructure means things can feel a bit makeshift, but it’s all part of the charm – or frustration, depending on your perspective.

What’s the weather like?

Al Hoceima has a Mediterranean climate: hot, dry summers (June-September, often 28-35°C / 82-95°F) and mild, occasionally wet winters (December-February, around 10-17°C / 50-63°F). Spring (March-May) and autumn (October-November) are ideal for visiting – warm enough for the beach, not too hot for walking around. Summer can be scorching, especially midday, so plan beach or outdoor activities for early morning or late afternoon. If your cruise calls in winter, pack layers and be prepared for possible rain.

Are there any cultural customs I should know?

A few basics: greet people with “Salam” (peace) or “Bonjour” if you’re using French. Handshakes are common among men; women should wait to see if a handshake is offered. Eating and passing items with your right hand is the polite norm (the left is considered unclean). During Ramadan (dates vary by year), eating, drinking, or smoking in public during daylight hours is disrespectful – stick to tourist restaurants or wait until sundown. If you’re invited into someone’s home or offered tea, it’s polite to accept. Remove shoes when entering someone’s house, and don’t photograph people without asking first.

Will my UK or European phone work?

It should, but roaming charges and coverage quality vary by provider. Morocco isn’t part of the EU, so if you’re on a UK network, check your roaming policy before you leave. Many plans include Morocco, but speeds can be slow. Download offline maps and key information (like this guide!) before you disembark. Port and cafe Wi-Fi is often weak or non-existent, so don’t rely on it.

What if I have mobility issues?

The port has improved accessibility with ramps and better passenger reception areas, but Al Hoceima’s medina and some coastal areas involve stairs, uneven surfaces, and hills. The walk from the port to town is mostly flat but has an incline. Taxis are your best bet for getting around – tell the driver you need assistance and most are helpful. Beaches like Plage Quemado are relatively accessible, but some of the more remote coves and national park trails are not. If you’re booking a tour, confirm accessibility in advance.

Can I drink the water?

No. Stick to bottled water for drinking and brushing teeth. A 1.5-litre bottle costs MAD 5-10 at shops. Ice in drinks at tourist restaurants is usually fine (it’s made from filtered water), but if you’re at a local cafe or market stall, skip the ice. Fresh fruit and salads are generally safe at established restaurants, less so from street vendors – use your judgment.

What souvenirs should I look for?

Al Hoceima’s market is great for spices (saffron, ras el hanout, cumin), argan oil (check it’s genuine – should be in a dark bottle, not cheap plastic), woven baskets and textiles (Berber-style rugs and blankets), pottery, and leather goods. Prices are lower and quality often better than in tourist-heavy cities like Marrakech. Haggle politely, and if you’re buying ceramics or glass, ask the vendor to pack them securely for travel. Avoid buying coral or anything that looks like endangered wildlife products – it’s illegal and unethical.

Should I worry about my cruise ship leaving without me?

Only if you’re reckless with time. Know your all-aboard time (not the departure time – all-aboard is usually 30-60 minutes earlier) and build in a buffer to get back to the port. If you’re on a ship-organised excursion, the ship will wait if the tour is late. If you’re exploring independently, you’re on your own. Taxis can be harder to find during afternoon prayer or peak traffic times, so head back earlier than you think you need to. Set an alarm on your phone for 90 minutes before all-aboard, and start making your way back. If you do miss the ship, contact the cruise line’s port agent (details should be in your ship’s daily program) – but that’s a last resort and will cost you a fortune to rejoin at the next port.

Essential Items for Your Day in Al Hoceima

Before you head ashore, make sure you’ve got these essentials sorted. Al Hoceima is a beach and market destination with hot Mediterranean sun and plenty of walking, so packing smart makes all the difference.

Comfortable walking shoes: The coastal walk into town and the medina’s uneven streets demand proper footwear. Women’s walking shoes | Men’s walking shoes

Anti-theft protection: With pickpocketing a genuine risk in crowded medinas and markets, secure your belongings properly. A good anti-theft backpack with slash-proof material keeps your valuables safe, while an RFID-blocking wallet protects against card skimming. For extra security with your passport and larger cash amounts, a hidden RFID passport holder worn under clothing gives proper peace of mind.

Beach essentials: If you’re heading to Plage Quemado or Cala Bonita, bring a quick-dry travel towel that packs small and dries fast. Protect your phone from sand and sea spray with a waterproof phone case, and grab water shoes if you’re planning to explore rocky areas or do any snorkeling.

Sun protection: The Moroccan sun is fierce, especially reflecting off the Mediterranean. A packable sun hat folds into your bag but provides essential coverage. Don’t forget reef-safe sunscreen – it’s better for the environment and your skin.

Hydration: Bottled water is cheap but creates plastic waste. A collapsible water bottle takes up almost no space when empty and lets you refill throughout the day.

Power: Your phone will drain fast with maps, photos, and translation apps. A portable phone charger keeps you connected all day without hunting for outlets.

Modest clothing: For women visiting the medina, a lightweight travel scarf provides easy shoulder coverage, shows cultural respect, and doubles as sun protection.

Personal Experience

When our cruise ship docked at Al Hoceima, I wasn’t quite sure what to expect from this smaller Moroccan port, but it turned out to be such a pleasant surprise. The port itself is pretty straightforward – you can walk into town in about 15 minutes, or grab a petit taxi right at the terminal for just a few euros if you’re not up for the stroll. The drivers are used to cruise passengers and most speak enough English or French to get by. What really struck me was how relaxed and authentic everything felt compared to busier Moroccan ports. The locals were genuinely friendly without the pushy sales tactics you sometimes encounter in tourist-heavy areas.

I’d recommend heading straight to Plage Quemado, which is the main beach right in town – the water is incredibly clear and perfect for a quick swim if you’ve got beach time on your mind. For something more scenic, Torres de Alcala is about 45 minutes away and absolutely worth the taxi fare if you can split it with other passengers. The Spanish fortress ruins perched on the cliff are stunning. Back in town, grab lunch at one of the seafood restaurants along the waterfront – the grilled sardines and fresh calamari were fantastic and surprisingly affordable. Just remember to have some dirhams on hand since many smaller places don’t take cards. The whole experience felt like finding a place that hasn’t been overrun by tourism yet, which made it one of my favourite stops on the entire cruise.

  Last Updated: 15 December 2025